Interaction Design
How can we better improve the website & branding of Exponential Individual?
Solving challenges that companies face when creating a brand and website that people recognize. A brand designed to make the audience feel calm and curious.
EXI Design Team
Lead designer, UX/UI designer
8 months
Figma, Illustrator
App Design, Logo Design, Prototype
Team members:
My Role:
Duration:
Tools:
Category:
What is Exponential Individual?
Exponential Individual (EXI) is a self-help startup company that focuses on helping others find their passion, to learn, and to grow. Their goals are to launch a playbook that guides people on paths they can take, launch their sprint team, and launch an ios game.
Problem
Exponential individuals do not have a solidified brand or website. They need a better design for their brand and their website.
Goals
Create a brand, logo, styles guide
Design a website based on the new brand
EXI Logo
Reversed Logo
Prototype (Desktop Version)
Prototype (Mobile Version)
Process of Design
Research
Original Logo Design
Original Website Design
To generate as many logo ideas as possible.
Explore the Solutions
Over several months, I create a whole bunch of logos and get feedback. At one point, we took an archetype test called the Jungian Archetype and used the results to create a design. Later on, we decided to go back to the original logo design and create a new one based on the original.
Brainstorm Session
Process of Logo Creating
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ONEDERFUL FINANCE